

Inspired by the colour science of purple shampoos, meet Colgate's first purple toothpaste to instantly* correct yellow tones. It's efficacy is clinically proven to remove up to 100% of surface stains** caused by food and drink and is enamel-safe for daily use.Optic colour-correcting technology lets you reveal your whiter smile from the first brush.
*Effect is temporary
Not for use of children under 7 years old
The product may cause stains on certain materials. To avoid this, rinse thoroughly with water.
Contains: Sodium Fluoride (1450 ppm F-)
Aqua, Sorbitol, Hydrated Silica, PEG-12, Sodium Lauryl Sulfate, Aroma, Cellulose Gum, Potassium Hydroxide, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Xanthan Gum, Hydroxypropyl Methylcellulose, Eugenol, CI 17200, CI 42090, CI 73360, CI 74160. Contains: Sodium Fluoride