

Achieve a cool tone refresh with this L'Oréal Paris Excellence permanent hair dye, now featuring an enriching formula. This at-home colour solution is specifically designed to care for your hair during the colouring process, delivering lasting results.
Maintain your Natural Light Ash Blonde shade effectively at home.
Read MorePermanent at-home colour now enriched with Hyaluronic Acid
Visibly better hair quality vs before colouring *
Up to 100% Grey Coverage*
Up to 10x more nourished hair*
Up to 2x shinier hair*
Tired of greys and looking for a caring at-home hair dye to refresh your cool colour? Introducing new L'Oréal Paris Excellence Cool Crème, a permanent at-home colour solution featuring advanced Purple Technology and enriched with Hyaluronic Acid. This innovative formula not only provides up to 100% grey coverage but also actively neutralizes unwanted yellow and orange undertones, thanks to its specialized purple shampoo and mask, ensuring a lasting cool tone. Beyond exceptional colour, it delivers up to 5 times more nourished hair*, with the Hyaluronic Acid infusing vital moisture. The comprehensive Triple Care Colour Ritual includes a Protective Cool Colouring Crème that shields and nourishes as it colours, a gentle pH Purple Shampoo, infused with Hyaluronic Acid, to delicately cleanse the scalp and hair, and an Anti-Brassiness Purple Mask, also enriched with Hyaluronic Acid, that seals cuticles for supple, cool-toned hair. Its non-drip crème formula ensures easy application, making it suitable for all hair types. Each box contains all necessary components for a complete at-home colouring experience. Always remember to read instructions thoroughly and perform a patch test 48 hours before use. (*Instrumental Test).