£20.40
L'Oreal Paris Preference offers high-quality permanent hair colour engineered for lasting vibrancy. This specific ash blonde dye shade, Oslo Viking 9.1, delivers rich, multidimensional colour results that actively resist fading for up to nine weeks. The innovative oil-in-gel formula makes application simple, ensuring optimal, non-drip coverage.
- Enjoy fade-defying results lasting up to 9 weeks for consistent colour.
- New oil-in-gel formula prevents dripping during the application process.
- The formula is quick, ready to rinse after only 25 minutes.
- Includes a shine protect conditioner featuring UV-filter and Vitamin E.
- Results in multidimensional colour plus visibly nourished hair.
Achieve intense shine and proven nourishment with this reliable home hair colour system.
Read MoreDescription
xUp to 9 weeks of fade-defying colour*
Multidimensional Colour and High-Impact Shine
New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
Up to 5x more nourished hair**
Introducing Permanent Colour Preference by L'Oreal Paris! Benefits of Preference by L'Oreal Paris • Up to 9 weeks of fade-defying colour* • Multidimensional Colour and High-Impact Shine • New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. • Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. • Up to 5x more nourished hair** Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x User guide & pair of protective gloves. What makes it special? FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour. NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating. SHINE PROTECT CONDITIONER FOR SOFTER AND SILKIER HAIR - Enriched with UV-Filter and Vitamin E. It helps preserve shine. *Visual assessment, 36 washes, >76% agreement for brown/blonde/black shades, 50% agreement for red/copper shades. ** Instrumental Test
