£20.40
Achieve high-impact, multidimensional colour with L'Oreal Paris Preference in Venice 11.11. This permanent hair dye uses a new ammonia-free technology for reliable results. The oil-in-gel consistency ensures easy, non-drip application and optimal coverage across the hair.
- Delivers fade-defying colour that lasts up to nine weeks.
- The innovative formula is ready to rinse after only 25 minutes.
- Includes a nourishing shine protect conditioner with UV filter and Vitamin E.
- Results in up to five times more nourished hair post-colouring.
- Achieve vibrant, cool crystal blonde results with excellent shine.
This expert colouring system is designed to preserve your hair’s vitality and long-lasting colour integrity.
Read MoreDescription
xUp to 9 weeks of fade-defying colour*
Multidimensional Colour and High-Impact Shine
New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
Up to 5x more nourished hair**
Introducing Preference Toners by L'Oreal Paris powered by our new ammonia-free technology! Benefits of Preference by L'Oreal Paris • New Ammonia-Free Post-Bleach Treatment • Up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones • Up to 4x more nourished hair* • 5 Minutes: Application Time • Smoother and Silkier hair Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour toning cream into developer bottle and shake to mix evenly, 2.) Apply toner and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x Toning Cream, 1x Developer Cream, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves. What makes it special? REBALANCES pH - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality. AMMONIA-FREE TECHNOLOGY - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell. REINFORCING CONDITIONER - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair. *Instrumental Test
