

Highly concentrated purple shampoo cleanses, tones, and repairs while keeping hair hydrated from roots to ends.
Sulfate-free formula creates a rich lather to neutralise brassiness and boost brightness after one use for all blonde, lightened and grey hair. Natural or stylist-created, root-to-tip or balayage, every client can benefit from using this as part of their Blonde Maintenance Routine for the best blonde yet.
Scientifically Proven: 3x Brighter*.
*Compared to top purple shampoos.
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