

This Rimmel liquid foundation provides full coverage while delivering a natural, healthy-looking finish to the skin. It is formulated with skin-loving ingredients to ensure hydration lasts as long as the wear time. This is a reliable long wear foundation solution for all-day coverage.
Experience reliable, comfortable coverage that truly endures the day.
Read MoreFull coverage, liquid foundation with a really natural, healthy-looking finish
Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E
SPF20 to protect skin from the sun
Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market)
Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant, clean, vegan & cruelty free formula
Get unbeatable hydration and up to 35hr wear with Rimmel London Lasting Finish 35 Hour Foundation, Rimmel's most hydrating long-wear foundation. This full-coverage Rimmel foundation has a natural-looking finish with SPF20 and is clinically proven to improve skin radiance. A clean foundation (D5-free) with a cruelty-free and vegan formula with hyaluronic acid, vitamin E and 2% niacinamide for an unbeatable hydration boost.